This Is Replacements Territory

The Twins ad campaigns have always been head and shoulders any other sports teams'. This year's This Is Twins Territory is no exception. My favorite ad shows a lady scrubbing the bathroom floor with what turns out to be a New York Yankees jersey. Here is a nice summary of the ad campaign from The Rake.


It ranges from aggressive, hectoring exhortations and calls to arms, to print ads that feature juxtapositions of Twins players with bits of regional iconography (Joe Mauer, crouching in his catcher’s gear, roasts a hot dog over a campfire, for instance, or Torii Hunter leaps from a dock to snare a fly ball). In one television spot a woman scrubs a bathroom floor with a Yankees jersey, and the legendary voice of Bill Woodson intones, “This is your state. This is your team. And this is Twins Territory.”

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One of the greatest offshoots of this ad campaign can be found when listening to the Twins games on the radio, on WCCO. Whenever the game breaks to a commercial, you hear the familiar tag line "This is Twins territory." But this is followed with a clip from a Minnesota musician's song. It's pretty cool to be listening to a Twins game and suddenly hear Sugar, Prince, or The Replacements right before a commercial break.